Provenance Hill:

Martha Sullivan, Founder

My Provenance:

When I kicked off my career, I had a simple dream: to help businesses thrive! I wanted to enhance their systems and boost profits so owners could really savor their hard-earned success. My first job as an internal information systems consultant showed me that a company shines brightest when its people and systems are in sync!

A few years later, I took my first leap into consulting at a big regional CPA firm It was there that, in my greatest act of rebellion, I decided to become a CPA, which opened doors to new opportunities. I went on to work as a Controller for a family-owned company that supplied schools and libraries, and later stepped into the role of Chief Financial Officer for another family business specializing in pro audio and video gear. These roles enriched my understanding of family businesses and taught me the art of financial turnarounds.

I eventually returned to my advisory roots, taking on the role of Senior Manager in Grant Thornton’s Transaction Support practice, focusing on mergers and acquisition due diligence until becoming the Chief Operating Officer for a large professional services firm. I later became a Partner at Honkamp, Krueger & Co. co-leading its Business Transitions Strategies group, diving deep into helping business owners buy, build, and sell their companies while maximizing their value.

In 2021, I launched Provenance Hill and teamed up with The Family Business Consulting Group, adding even more tools to my toolkit for guiding family-owned businesses through ownership transitions. Each step along this journey has allowed me to strengthen management practices, streamline accounting systems, improve strategic initiatives, and enhance operations—all to spark growth and ensure businesses are ready for whatever comes next.

These 30-plus years of experience have laid the groundwork for Provenance Hill Consulting. It’s a proud reflection of my career and a commitment to supporting business owners as they transition to new horizons! 

Together, let's  achieve our dreams. 

Professional Affiliations

Exit Planning Institute, Wisconsin Chapter – Co-Founder & Chapter President (2017 - 2020)

American Institute of Certified Public Accountants

Alliance of Mergers & Acquisitions Advisors

Company Boards

Independent director on two ESOP boards

Community Leader

Formerly:

Wisconsin Chapter of Alzheimer’s Association,  Board of Directors

Rotary Club of Madison, WI, Retention Committee Chair, Caring Committee, and Community Projects Committee (Former Chair)

A Fund For Women (AFFW) Executive Committee, Past Chair

Credentials

B.B.A. Accounting and Information Systems, University of Madison-Wisconsin, Madison, WI

Certified Public Accountant
Certified Exit Planning Advisor  
Certified Value Growth Advisor 
Certified Mergers & Acquisitions Advisor 
Certified Valuation Analyst via Accredited Business Valuation 

Specialties

Value enhancement

Strategic planning
Business exit planning

Mergers & acquisitions including due diligence

Accounting, financial modeling, CFO support, systems & process improvement

Business turnaround
Organizational development

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